Arroyo Seco Neighborhood Marketplace

The Think Farm-ASNMP-01

In 2012, Arroyo Seco Neighborhood Marketplace was the only membership-based neighborhood marketplace in the Los Angeles area that offered participants the chance to trade goods and services for federal dollars as well as time credits and other trading tools. As the market grew popularity, it required a new strategy for growth and implementation as well as a new identity.

The Think Farm-ASNMP-02

Arroyo Seco Neighborhood Marketplace — originally called the Altadena Urban Farmers Market — was the winner of the MAKE YOUR MARK Giveaway. The contest was open to non-profit organizations in the Greater Los Angeles Area and the winner, selected by public voting on Facebook, received consultation as well as organization renaming and brand message platform from Business Therapy (formerly MAC+COB Business Therapy) and a logo system from The Think Farm.


Read more about the design process