Arroyo Sustainable Economies Community Organization

The Think Farm-ASECO-01

The Arroyo Sustainable Economies Community Organization (Arroyo S.E.C.O.) works to create more access to and understanding about the Sharing Economy, which promotes non-monetary forms of economy. The goal of the logo system was to create a sense of legitimacy for the organization yet maintain approachability and communicate ideas of community and connectivity.

A text-only variation of the logo along with the branded icon allows for flexibility of use.

The Think Farm-ASECO-02

The Think Farm-ASECO-03

Back in 2012, The Think Farm along with Business Therapy had the pleasure of developing the brand strategy and logo system for an Arroyo S.E.C.O. program called Arroyo SECO Neighborhood Marketplace.


Visit the Arroyo S.E.C.O. website