Bun in the Oven

Nope, not mine! The Think Farm worked on a little personal project this holiday season. Jennifer (Helen’s little sister) and Alen already have an adorable 1.5-year-old boy but are expecting another addition to the family! To share the good news, they decided to do a combination Christmas and announcement card this year.

Oh, Graduate!

Part-time assistant graphic designer Ritzel (who has recently taken over our jinny account, among other things) graduated from the Art Institute with honors in graphic design last week. Congratulations, Ritzel! We’re so, so proud!  

Happy Holidays Happy Hour

The Think Farm had its first-ever happy hour to celebrate the holiday season and make merry with clients, colleagues and friends. There were tunes. There were meatballs. There was spiked hot cider. Thanks to everyone who came out!

For Your Reading Pleasure

Renovations on the bathroom at The Farm continue at a snail’s pace but we are getting close to the finish line! More on this particular project later, but I just wanted to give you a quick glimpse of what happened today. This, my friends, is Ikea hacking at its finest.

Bringing Cheer to Your Holiday Marketing

As we Americans are mere days away from Thanksgiving, some may say that it’s rather late in the game to start strategizing for holiday-oriented marketing. As a small business owner myself, I know all too well the stresses of wearing multiple hats and having things like the holidays “suddenly” sneak up on you.

Potato, Potahto. Tomato, Tomahto.

  Ok, ok. Before we call the whole thing off, let’s simmer down and talk this through. As Ella and Louis demonstrated (jump to the end to see what I mean), two people (or two groups of people) getting on the same page is no simple task. The client-designer dynamic is a case in point.

Foundations of a Powerful Logo

People often think of the logo development process as a purely visual, design-based pursuit. In truth, the most effective, long-lasting logo systems are those that stem from a thorough exploration of the organization’s DNA. Before talk of color schemes or typography even surface, key questions about the organization’s essence need to be asked.

Westward Ho: Santa Monica Year-End Report

I normally don’t like to drive west of La Cienega. The fact that I did is worthy of a blog post (first one since April — apologies, readers!). On second thought, perhaps the purpose of my trip is a more worthy topic.

Get Your Lardon, Conan O’Brien!

Some time ago, I had the distinct pleasure of creating the branding for a bright-eyed, bushy-tailed husband/wife team now known as Lardon. It was so fun to not only put a face to their clever brand but also to design the wrap for their food truck.