Client: Busy Body Buzz
Category: Brand Identity
Busy Body Buzz harnesses the frantic noise of the internet and turns it into useful business buzz with intelligence and wit. Somewhere along our brainstorming process, we got to thinking about leading ladies like Katherine Hepburn and Rosalind Russell who starred in 1930s and 40s screwball comedies as funny, whip-smart, fast-talking dames, which got us thinking about the radio tower in the old RKO logo (1929 to 1959), which led us to the visual concept for the Busy Body Buzz logo system. Sometimes it pays to let your mind wander! The result is a fun, new take on a retro symbol of widespread communication.