Maintaining the interest and enthusiasm of its target audience and donors is key for Exploring New Horizons, and its annual reports and email newsletters are the perfect opportunities to accomplish this. The organization’s established branding is seasonally reinterpreted while keeping to its core visual elements, communicating the fact that Exploring New Horizons is dynamic and adaptable to the changing needs of Bay Area and Central Coast students even as it keeps its focus on its core values of nature sustainability, education, and socioeconomic equity.