Client: Industrious Folk
Category: Brand Identity
Industrial Folk are Lovejoy and Warren Ontiveros, urban homesteaders and beekeepers who have been keepin’ it real in Highland Park since 2009. They are passionate about all-natural, raw, and unfiltered honey production. Warren even specializes in eco-friendly live bee removal. We need to save our bees, people!
Because this is literally a mom and pop shop, the logo was designed to be as intimate and down-to-earth as the enterprise itself. We wanted to make sure that their new branding reflected both Lovejoy and Warren as well as the neighborhood where they live with their kids as urban homesteaders.