Make Your Mark Winner’s Logo Complete!

Back in spring of 2012 when we announced the then Altadena Urban Farmers Market as the MAKE YOUR MARK winner, we had no idea what the branding journey for such an innovative non-profit organization was going to be like. Continue reading “Make Your Mark Winner’s Logo Complete!”

Potato, Potahto. Tomato, Tomahto.

Ok, ok. Before we call the whole thing off, let’s simmer down and talk this through.

As Ella and Louis demonstrated (jump to the end to see what I mean), two people (or two groups of people) getting on the same page is no simple task. The client-designer dynamic is a case in point. Continue reading “Potato, Potahto. Tomato, Tomahto.”

Foundations of a Powerful Logo

Sarah “Mac” spearheading the branding exploration meeting
Sarah “Mac” spearheading the branding exploration meeting
People often think of the logo development process as a purely visual, design-based pursuit. In truth, the most effective, long-lasting logo systems are those that stem from a thorough exploration of the organization’s DNA. Before talk of color schemes or typography even surface, key questions about the organization’s essence need to be asked. Continue reading “Foundations of a Powerful Logo”

MAKE YOUR MARK: What Makes Our Finalists Tick?

In the final week of voting for the MAKE YOUR MARK brand giveaway, we asked our finalists to answer the following three questions:


TheThinkFarm MakeYourMark 1The MAKE YOUR MARK team is super excited to announce our incredible finalists! We love the fact that, corporately, they provide Angelenos and those beyond our city borders a wide array of services and opportunities as well as new ways to interact with others with compassion, creativity and openness. Continue reading “MAKE YOUR MARK Finalists!”