Make Your Mark Winner’s Logo Complete!

Back in spring of 2012 when we announced the then Altadena Urban Farmers Market as the MAKE YOUR MARK winner, we had no idea what the branding journey for such an innovative non-profit organization was going to be like. Continue reading “Make Your Mark Winner’s Logo Complete!”

Foundations of a Powerful Logo

Sarah “Mac” spearheading the branding exploration meeting
Sarah “Mac” spearheading the branding exploration meeting
People often think of the logo development process as a purely visual, design-based pursuit. In truth, the most effective, long-lasting logo systems are those that stem from a thorough exploration of the organization’s DNA. Before talk of color schemes or typography even surface, key questions about the organization’s essence need to be asked. Continue reading “Foundations of a Powerful Logo”

10 Questions: From Sarah to Helen

Photo by Janice Kim
Photo by Janice Kim

This week, we’re nearing the end of our MAKE YOUR MARK voting period and we couldn’t be more excited. Being that we’re on pins and needles to see which one of the great and worthy organizations we’ll be working with, we literally had to do something with all this anticipation. Continue reading “10 Questions: From Sarah to Helen”

Magic Sauce: We Apply It Liberally

Photo by Jake Rushing
Photo by Jake Rushing

Sarah “Mac” McGowan (of this here Mac+Cob Business Therapy) and Helen Kim (The Think Farm) have been collaborating since they met just a few years ago. Maybe there was something in the air or more probably it was the coffee — but either way, some kind of magical synergy was formed Continue reading “Magic Sauce: We Apply It Liberally”

MAKE YOUR MARK: What Makes Our Finalists Tick?

In the final week of voting for the MAKE YOUR MARK brand giveaway, we asked our finalists to answer the following three questions:


TheThinkFarm MakeYourMark 1The MAKE YOUR MARK team is super excited to announce our incredible finalists! We love the fact that, corporately, they provide Angelenos and those beyond our city borders a wide array of services and opportunities as well as new ways to interact with others with compassion, creativity and openness. Continue reading “MAKE YOUR MARK Finalists!”

Countdown to MAKE YOUR MARK!

We have less than a week before the application deadline for MAKE YOUR MARK! The application is so simple, though, that there is plenty of time for LA non-profits to get in on the action. We are selecting one final winner that will be taken through a two-month rebranding process Continue reading “Countdown to MAKE YOUR MARK!”