Vanessa Yan, the woman behind Soulful Abode, is a Los Angeles real estate agent and local blogger. She likes to mix Mid-century modern with whimsical details for a look that is streamlined yet cozy and inviting. Vanessa already had visual branding that clearly represented her sensibilities. In order to stand out from the competition, she needed a website that featured her aesthetics and personality while showcasing her love of the Eastside. For further customization, I reinterpreted Vanessa’s friend’s hand-drawn maps of various neighborhoods to fit with the overall clean look of the website.