Thanks to the Vincent Price Art Museum (VPAM), East Los Angeles College is one of the few community colleges in the US with a major art collection. Noted actor Vincent Price and his wife Mary Grant saw a lack of opportunity for the young people of East Los Angeles to have first-hand experiences with art and, in 1957,  donated 90 pieces from their personal collection to establish the first “teaching art collection” housed at a community college.

Using the museum’s existing brand deck, The Think Farm designed and developed a WordPress website that provided general information about the museum and upcoming events as well as a complete archive of exhibitions. Content for individual shows were automated to move from “upcoming” to “current” to “past”, organized by month and year. The Think Farm also handled content updates from 2009 to 2016.